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The Power of Market Research: Minimizing Risks, Avoiding Failure

Dec, 2022

Through conducting market research, companies are able to increase their profits by up to 29.6 percent. The report released by the branding and marketing agency, Hinge Marketing, also states that the profits of the service companies that conduct market research at least once a year are increasing by...

Family Business in the Heirs’ Hands: How to Manage Brand Legacy?

Jan, 2022

The family business that passed down from generation to generation promises one thing to its heirs: a brand legacy. Businesses that already have a brand legacy may look...

Cross-Cultural Branding Strategy: Building Brand Experience through Collaboration

Jan, 2022

“Globalisation has generated cross-cultural branding, a marketing strategy that crosses national boundaries which able to combine two or more cultures.”

Intellectual Property Rights of a Brand: Why the Legality of a Brand is Important?

Jan, 2022

Building a brand is a long process. It takes dedication in order to make a widely known brand and have a good reputation in the eyes of consumers. Now imagine if this t...

How to Categorize Customers Based On Psychography

Jan, 2022

In customer psychography, consumers are divided into 5 types, namely: price-oriented minimalist, security-oriented individualist, demanding-support seeker, informed opt...