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What makes someone decide to buy a product from a certain brand? Similar to our preference for food, songs, or even the type of i...

What is the skill that a brand owner must have? This question may be easy to answer because we all know that a brand owner, someone who concurrently as a leader must al...

The family business that passed down from generation to generation promises one thing to its heirs: a brand legacy. Businesses that already have a brand legacy may look...

“Globalisation has generated cross-cultural branding, a marketing strategy that crosses national boundaries which able to combine two or more cultures.”

Building a brand is a long process. It takes dedication in order to make a widely known brand and have a good reputation in the eyes of consumers. Now imagine if this t...

In customer psychography, consumers are divided into 5 types, namely: price-oriented minimalist, security-oriented individualist, demanding-support seeker, informed opt...