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Through conducting market research, companies are able to increase their profits by up to 29.6 percent. The report released by the branding and marketing agency, Hinge Marketing, also sta...

When we’re talking about feeling and love, what lies beneath the words 'I Love You' sometimes - well, most of the time - refers to different and various feelings. We will have different feelings if...

Starbucks became one of the hottest brands with the story of ‘The Third Place’, that refers to everyone’s place after home & office. Howard Schultz, the founder and CEO of Starbucks,...

Through stories, brands can build an intimate relationship with markets. Ritz-Carlton is able to captivate their markets with their sunglasses story. Apple re...

What makes someone decide to buy a product from a certain brand? Similar to our preference for food, songs, or even the type of i...

What is the skill that a brand owner must have? This question may be easy to answer because we all know that a brand owner, someone who concurrently as a leader must al...