we are

WE ARE A TEAM OF DIVERSE, PASSIONATE AND EXCEPTIONAL PEOPLE DRIVEN TO EXCEL, DO RIGHT AND REALIZE POSITIVE CHANGES IN EVERYTHING WE DO.

Our clients call us thoughtful. Creative. Insightful. Strategic thinkers who bring passion to building and strengthening brands in the marketplace. We believe you will call us all those things. And we believe you will call us to build a brand strategy that will impact your business and create long-term results. Our team is composed of a versatile team of experts in various disciplines. Our core strategy and creative team works selectively with our key partners and advisors to bring the ideal expertise and skills to fulfill your needs.

we do

WE BELIEVE IN SUSTAINABILITY. WITH UNIQUE BALANCE OF STRATEGIC ACUMEN AND UNDERSTANDING, WE FOCUS TO HELP YOUR BRAND GROTH ON THREE PRIMARY AREAS.

We are able to bring further insight into brand strategy through: Building a Brand from Zero to One, Enabling Brand for Disruptive Adventure, Taking Brands Go Beyond Activation. Our role is to support innovation and growth by bringing the most dynamic strategist to our clients' brand.‚Äč What makes us different is our mutual advantage because our understanding of their culture, strategy, and goals makes us more effective in deliver the needs.

our value

Strategically Driven

We adhere thoughtful and discipline as our work foundation. Our actions are research-based and strategy-oriented. Discipline is our principle we are proud to assert. The Brand Intensive Methodology is our treasure of keeping us walking on the track without creation limitation.

Creatively Expansive

Creative pulse within our team is the powerful weapon to pull out all the stops. We conceive customized strategic model and scenario. Ranging vary from initial to final stages of our clients' brand journey, from one sort of formal institution to kinds of small-medium businesses.

Humanly Fixated

We pursue our clients' contentment above all breakthroughs we craft. Sincere personal communication supports our way of engaging with our clients and connecting with or key audiences. We listen to the case, we deepen the mapping, we sharpen the srategy.

meet the expert

Visit our Youtube Channel and watch our latest video.

NISAUL AULIA

Brand Architecture Expert

Co-founded BASIC|LUDO with her workmate, Lia leads the interdisciplinary team BASIC|LUDO embraced since the very beginning. Her background in cultural studies education and multinational media company working experiences forces her qualified skills in combining knowledge and intuition of public needs. Her expertise as etnographical anaylist and business strategist becomes her ultimate strength to be a business and brand strategy expert.

BENEDICTA ANINDYA

Brand Embodiement Expert

Beside a co-founder of BASIC|LUDO, Anin specializes in interpreting brand identity into visual communication artworks. She is responsible to lead a team of visual strategists to complete the brand communications. Experiencing in illustration designing in a wide range of fields for more than eight years, she developes bold insights to build a comprehensive visual systems for emboding brands and businessess.

THERESIA KARNINDA

Brand Performance Expert

As one expert at BASIC|LUDO, Tere is passionate on assisting brands define the identity and bringing it to life through textual experiences in various communication platforms. Her earlier involvement in an organization dealing with psychological teamwork has naturally put her drive for comprehending people behaviors, leading to fruitful verbal and behavioral systems as the heart of every brand performance.