Shine Cafe: Brand Refreshment

Shine Cafe.

Yogyakarta, Indonesia - 2014

Shine Cafe is a cafe expertise on coffee products with an affordable price.

Case

Shine Cafe authenticity on maintaining its best taste is the biggest strength to remain as a distinctive cafe in Yogyakarta. Giving the best taste and a home for communities in Yogyakarta is its ultimate commitments.

Challenge

There were similar cafes in Yogyakarta affecting on Shine Cafe commitments: a home for communities. A precise strategic plan on building a qualified Shine Cafe could lead it to victory.

Insight

A brand new approach for Shine Cafe as a Community Cafe: attended with complete services and products under the theme Psychology of Taste.