SRHR Camp: Brand Identity & Promotion

Instituta Hak Asasi Perempuan.

Yogyakarta, Indonesia - 2014

Sexual and Reproductive Health Rights Camp (SRHR Camp) is an event held for all youth group leaders from Boyolali (Central Java) and Timor Tengah Utara (East Nusa Tenggara).

Case

The SRHR Camp aimed to improve the participants understanding and critical awareness on gender, sexuality and reproductive health. Spreading the spirit of SRHR Camp critical awareness needs and interesting and compelling visual strategy that can also wrap all issues. The dynamic SRHR Camp target need a specific visual strategy to deliver the messages of the activities.

Challenge

Forming a new paradigm that social issues is now able to perform and understood through an interesting and compelling visual looks. Creating a visual strategy to describe and combine the values of SRHR Camp, social issues and youth.

Insight

Embody the SRHR Camp values to be a compelling synergistic visual looks. The combination of three elements, could be its SRHR Camp identity uniqueness, that also can promote its spirit to form a new perspective through its visual looks.