LP2M: Website Building & Publication Media

Lembaga Pengkajian & Pemberdayaan Masyarakat.

Sumatera Barat, Indonesia - 2015

For over 20 years, LP2M have been part of incredible movement with women's organizations/groups at grass roots level.

Case

LP2M is fighting to achieve women's citizen rights; equal position with men; empowered society in a democratic, wealthy and fair country. As a trusted NGO in West Sumatera, LP2M needs diverse range of media to spread the information. All of LP2M communication media has not developed in a big public communication concept yet still partially produced (online and offline).

Challenge

Maintaining LP2M credibility as a qualified and 20-years-experience NGO through its offline media. Building a comprehensive communication strategy that connect with its online media.

Insight

Designing a communication strategy for LP2M publication media that is aimed to get LP2M closer to its beneficiaries and also maintain its credibility. An integral communication strategy between online and offline communication media.