EASY MART: Brand Refreshment

Easy Mart.

Yogyakarta, Indonesia - 2015

Easy Mart is a local convenience store focusing on customers daily needs.

Case

Easy Mart is located in a strategic area, making it is easier to gain customers' heart as a sustain local convenience store. While it lasts, Easy Mart is keen to improve its quality and services in order to stay strong in a wil competition. Easy Mart brand refreshment is a new sign for retail industry answering customers, partners and public's needs.

Challenge

Expressing each of Easy Mart distinction elements in the middle of another big competitors. Easy Mart has been refreshed with a new communication strategy and new identity to be focused on its narrow segmentation.

Insight

Easy Mart new identity is developed in a denotative meaning. The new identity and new service also speaks for Easy Mart dynamic and flexibility as a reflection of its new strategy.