Bank Indonesia: Culture Fair 2015

Departemen Sumber Daya Manusia Bank Indonesia.

Jakarta, Indonesia - 2015

Culture Fair is one of Bank Indonesia annual event to celebrate its achievement to transformation and work culture program.

Case

Aligning marketing communication strategy through creating accurate media for all communicants. A compelling communication strategy for the very first event to deliver the main message of Bank Indonesia transformation.

Challenge

Creating a unique, distinctive and attractive event identity that contain transformation message and inspiring at the same time. To get the attention of 2015 Culture Fair divergent target is challenging as well.

Insight

A strong Culture Fair brand that could define its purposes through identity, activities and implementation. The Culture Fair spirit is aimed as Bank Indonesia community centre to celebrate the achievement of Bank Indonesia transformation and work culture program.