Bank Indonesia social programs is conducted under different implementation theme each year to vision as the best Corporate Social Responsibility (CSR) operator in regional. The redefinition of Bank Indonesia social programs to grow more than any other CSR operator yet remain reflecting its credibility and authority as a central bank.
A powerful brand strategy is vital elements in brand building process. It's a robust strength to maintain brand's sustainability in the middle of CSR jungle on regional basis.
Unlike any other CSR, Bank Indonesia initially requires a different approach for the CSR in order to be distinctive and outstanding. Moving forward, BASIC|LUDO is appointed to concieve the comprehensive brand strategy and brand identity in actuating Bank Indonesia's intention to be the best of CSR operator.