FROM UNCERTAINTY INTO CRYSTAL CLARITY

Client: Direktorat Jenderal Pengelolaan Pembiayaan dan Risiko Kementerian Keuangan RI Year: 2018

CRAFTING A ROBUST BRAND BY OPTIMISING IT'S STRONGEST ROLE AND VALUE FOR THE COUNTRY FINANCIAL STABILITY.

In collaboration with the internal media team of DJPPR, we spawned a whole meaningful journey for audience through digital communication. We assist teh team to reach its best performance on strategic communication through social media.

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FROM SCATTERED POTENTIAL TO ITS PRESENTABLE FIRST GATE

We see that DJPPR is in its most urgency to present credible in public. As a govermental institution under MoF, DJPPR strikes to be responsible for financial risk and management of the National Budget (APBN). Setting a strategic communication style is what the institution search for. Acting to spread valid and trustworthy information on National Budget use. Along with the on-going dialogue with DJPPR team, we met richness of non-crafted resource potential of the institution. We discovered that DJPPR needs presentable social media official account as the first gate to see the institution’s vital role for the country and society.

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DECIDING THE KEY POINTS AS KEY MESSAGE

DJPPR plays a vital role for the nation budget stability. That’s the prowess they have. As the helping hand, we conveyed its main story as the responsible institution to manage the risk and management of the state finance. Curating the continuous story funnel to bring public immersed on its value. We brought out the main role of the institution, revealing-up the core narration of #PembiayaanUangKita.

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BOUND-UP TO PUT THE ROLE INTO FAVOR

More than just social media branding. We supported DJPPR present in social media with the two key mission works: profile claiming and public education. Designing social media as the trustworthy source and the primary entrance for mostly youth audience to the institution role to manage nation financing and the risk.

“IT IS TO GRASP THE MOST INDESPENSIBLE, FUNDEMENTAL ROLE OF AN INSTITUTION BRAND AND LET PEOPLE GET ACQUAINTED WITH. LIKE IT IS THEIR MOST TRUSTED PERSON."