STABLE INVESTMENT BENEFIT VALUE FOR MILLENNIAL WORKERS

Client: Direktorat Jenderal Pengelolaan Pembiayaan dan Risiko Kementerian Keuangan RI Year: 2018

INVITING A GREAT AMOUNT OF INDEPENDENT MILLENNIAL WORKERS TO INVEST FOR SUSTAINABLE FUTURE. SBR-003 FROM DJPPR KEMENKEU RI OFFERS THE EASY, SAFE INVEST MENT TO SUPPORT BOTH INDIVIDUAL AND NATION STABILITY.

Punya misi menjadi instrumen investasi publik, kami menyusun campaign SBR003 dengan memetakan customer path yang paling sesuai. Ditawarkan secara ramah kantong, SBR003 adalah pilihan yang akan banyak diminati oleh target.

case
DISCOVERING THE VALUE OF RETAIL PUBLIC INVESTMENT PROVIDED BY THE NATION

As public investment provided by DJPPR Kemenkeu RI, SBR-003 is a well-considerate choice for millennials. With pleasant meaningful colaboration, we found out the core value of this investment instrument brand. Settling at the perspective that the choice to invest as early as possible will do a better future. As many similar products emerged to embrace investment lifestyle, we define SBR-003 presents with its benefits. Embracing the new lifestyle to invest as young as possible. With very affordable offer that anyone can easily participate, for good of their future and the nation.

challenge
COMPETING WITH THE MORE RELATANLE BRANDS OF PUBLIC INVESTMENT

Among competitors, this brand is a relatively new and unknown. Embarked from the optimism to put simplicity, safety, and merit benefits, we both were in line to deliver it in friendly, relatable language. Letting it be one part of millennials lifestyle. Speaking directly to the massive niche audience is the ultimate endeavour to meet its top popularity and victory.

insight
BRINGING THE BEST INVESTMENT FOR YOUNG PASSIONATE EXECUTIVES

We always strive to go beyond activation. Making the brand top-mind choice as it went on stage with the actual tagline as its part of identity. Greeting the people with #KiniUntukNanti to present its most value. The image of the old-fashioned investment offered by the nation is shifted to be more millenials-styled. Presented in today's context with targetting independence executives to think the best of their future financial and secure themselves. SBR003 with #KiniUntukNanti is the best choice for those who are enthusiastic and passionate in whatever the fields they are fond of playing on the daily basis.

"DELIVERING THE MOST SUITABLE PUBLIC INVESTMENT BRAND TO ALL MILLENNIALS. LETTING THE YOUNG PASSIONAL EXECUTIVES OF THE NATION TO THINK BEFORE THEIR FUTURE FINANCIAL SECURITY"