Every Brand Manager would want their brand to be a top-of-mind in the niche market they are targeting. In various ways, Brand Manager manages brands. Creating the customer experience so that its brand is increasingly recognized and accepted by the target market.
Various efforts have become the focus of Brand Manager, including the visual brand. Visual instruments have a large portion of attention because visual identity is a sign that represents value and business stories.
For the central and importance of the visual role of a brand, Brand Manager need what is called a Moodboard. A guide that guides the brand designers to acknowledge the appropriate brand ambiance.
The term Moodboard is very popular among designers to help bridge the idea of implementation with clients or teams. Before the implementation stage of each creative process, there are activities that make all outputs make sense, strategies and planning stages. At that stage, stories and action plans are made through research, study, and mapping. The concept of bridging on the Moodboard is also useful for the development and delivery process of the brand. Whether it is to create, refresh or activate, projection of ideas is always needed in processing a brand. Initial activities on the brand such as researching, conceptualizing and making ideas; produce very textual output. To continue that process, the creation of a Moodboard is very important to truly enhance and understand the true meaning of ideas and concepts.
Unlike the popular Moodboard, at this stage, the Moodboard is used to convey a brand narrative by visualizing the projected activity. Even though they have the same form of collage pictures, this Moodboard is more like a story than a visual reference. Verbal and text skills are not naturally possessed by people in the industry. In the creative environment, there is a general tension between the drafter and the executor.
The existence of a Moodboard provides many advantages such as Clear Projection, Better Communication & Coordination, Measuring Instruments. A clear projection means that there are directions for design; not only imagining it. Second, it facilitates coordination and communication between designers. The Moodboard serves as the theme guide for the ambiance that will be raised by a brand that is flexible enough to be a guide when it will be implemented in a variety of media both print, electronic, outdoor, and digital. And the last is the measuring instrument. The Moodboard also plays a role to measure the achievement and success of the target audience's awareness through various rules and guidelines that determine the appearance of each item and visual identity in all media.
So what should be on a Moodboard? A comprehensive Moodboard not only summarizes visual needs, but is a summary that includes behavior and distinction will consist of three elements: narration, people, and attributes. The narration which contains key stories, uniqueness, and mood, then People which covers Brand People and Communication Target/Market. Behaviors, tendencies & trends, and Attributes that are indicators for atmosphere, venue, communication tools.
Some brand designers understand the mood is only limited to its look and graphic guides but instead becomes a complete summary of a brand in the form of a visual presentation. Find all the key elements and attributes of your brand and contemplate being a Moodboard that will bring your brand to the target market.