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BASIC|LUDO sees ‘cashless’ is a currently emerging terminology which represents today’s people behav...

Understanding the interests of buyers and attracting shopping requires painstaking and continuous in...

In the past decade, we can feel how quickly the customer landscape changes. This emerged as a respon...

Nisaul Aulia, our Brand Strategy Expert wrote a year opener on Brand and Disruption. Describes how t...

Our daily lives are undergoing a transformation of habits. Starting from the habits of yourself in t...

The lifestyle of urban consumers is now adding to the list of needs that must be met. As consumers w...