ACCOMPANY RITELTEAM BRAND TRANSFORMATION TO DRIVE AND NAVIGATE THE BUSINESS FORWARD

Client: Ritelteam Year: 2016

A GOOD COMBINATION OF BUSINESS AND BRAND STRATEGY ENABLES RITELTEAM TO HARVEST ITS POTENTIALS

From selling shelves to driving the preparing a mature brand system; we work with Ritelteam to achieve sustainable performance gained by expanding markets, improving formats, building partnerships, and ensuring capital productivity. This mindset greatly influences how Ritelteam develop and determine the new strategic business core as a trusted investment consultant on retail.

case
OVER THE PAST DECADE, RITELTEAM HAS BEEN STAYING AHEAD OF THE GAME OF RETAIL INDUSTRY

Helping MSMEs to be the part of Indonesia's growing economic ecosystem. The company is facing a key milestone where a solid brand strategy is vastly substantial to support its transformation as a response to a growing market share. As the industry is mature, disciplined mid and long-term strategic planning and focused execution are becoming indispensable for sustainable performance. Figuring out the best version of Ritelteam from a new business core shifting. Our team supports Ritelteam to identify their pockets of future growth—in new categories, new target groups, or new regional markets. This required adapting business models, value propositions, and format strategies to the dynamics of emerging and prior local markets.

challenge
PROVIDING THE GREAT VIGOR TO PERFORM WHAT'S MOST SUITABLE BRAND MODEL

Using Brand Intensive Methodology as a primary brand audit tool, we gather, analyse and measure Ritelteam's business, brand and consumer insights + foresights, networking assets and their previous organizational strategy; and creatively use them as the foundation in developing the new winning brand strategy. To be able to execute the grand brand design, the collaboration begins with internal audit process. We support Ritelteam in end-to-end design, including concept, operating system, support partner, quality management, and incentive schemes with an eye to the organizational structures and skills needed for an effective brand system.

insight
ESTABLISH COMPREHENSIVE BRAND ACTIVATION AS COMMUNICATION APPROACH

When system works well on the internal, we’re able to put bigness into commonality. An established brand communication system is needed to reach. We come along with the great elements Ritelteam has to hold the structure. From day one, Ritelteam's core spirit has been encapsuled and underlying our collaboration. We manifest Ritelteam's organizational strength and capabilities into a structured brand communication approach to connect with the customers, partners and audiences. Ritelteam is set for a smooth relaunch of the new brand identity and strategic approach on social media communication that will differentiate them within the retail industry.

"A SUCCESSFUL TRANSFORMATION EMBARKS FROM STRATEGY-DRIVEN AND HOLISTIC BRAND MANAGEMENT FROM THE INSIDE OUT"