COLLABORATIVE CO-CREATION FOR THE EXCEPTIONAL CONTENT

Client: Bank Indonesia Year: 2018

TO LET A TEAM TOUCHING THE SKY, THE FIRST-RATE VEHICLE IS TO COLLABORATE

Not only bank of the central stability role, Bank Indonesia is abundant for bank of content potency. We crave to support its reputation and credibility in digital channels. The co-creation gear up its endowment to stay compelling where most audience live and stay.

case
BEING A PLATFORM FOR KNOWLEDGE DISSEMINATION ON NATIONAL ECONOMY ISSUE

Bank Indonesia is having abundant story to tell to public. Boosting its firm positioning as the responsible central bank, delivering important policy in acceptable public language, and bridging the communication government and public. Finding up with the whole strategy to communicate its policy and economic issue through social media. Creating meaningful content in collaborative way is precious way we deal. Searching for the best way in reaching the goal, we initiate collaboration for content co-creation. Integrating the strengths from both sides, putting the expected result of becoming platform for central economic issues and knowledge dissemination with people-friendly approach.

challenge
UNDERSTANDING THE PORTION AND OPTION TO ENGAGE

To set a position where to work independently and where to collaboratively. The point of collaborating is developing meaningful interaction. Selecting the most essential-strategic information to be put into content. On the development stage, Bank Indonesia and our team carefully categorize important issues on macro and micro economy and national finance. Intrepreting the analogy in casual daily dialogs, where people can easily grasp the meaning. Aiming at converting the knowledge into massive understanding.

insight
COMPOSING A SET OF STORY LIKE IN A HARMONY

We generate content plan with all communication elements. The hand-in-hand collaboration ensures all primary and back-up plans are doable among all unpredictable conditions; regarding the high dynamic flexibility and possibility in the internal team. Composing a set of story like in a harmony. With all the deliverable materials and people-friendly manner of content language. Co-created content and implementation plan is the ultimate solution to reach wider audience. Resulting in a ready-to-adapt treatment which close to achieve the goals, sustaining Bank Indonesia credibility on its social media platform.

"COLLABORATING TO PERFORM THE CORE KNOWLEDGE ON NATIONAL ECONOMY INTO PEOPLE-FRIENDLY CONTENT LANGUAGE"