BUILDING GROWTH AND SHIFT ACROSS THE ORGANIC FOOD VALUE CHAIN

Client: Organic Foods Indonesia Year: 2018

BRING DEDICATION AND COMMITMENT TO LIFE, ORGANIC FOODS INDONESIA ENLIVENS EUROPEAN MARKET BY OFFERING PREMIUM QUALITY

Beating like the heart of life, Organic Foods Indonesia seeks to define and develop its business as well as brand strategy to be a leading organic food company to target Europe market; and Germany as its first entry. Along with the initiators, we conceive a holistic business model that was designed as the extention of its parent company; Mega Inovasi Organik and Indonesia Consult RS GmbH in providing organic products from Indonesia to Europe. We bring our expertise across the agriculture and organic food value chain to drive Organic Foods Indonesia's brand performance.

case
A COMPANY WITH STRONG AND ESTABLISHED BUSINESS MODEL FOR LAND MANAGEMENT AND SUSTAINABILITY

Germany is one of the fastest-growing regions in Europe and has great potential to become a vital chain for organic food industry. An innovation hub will be the answer in rejuvenating the business chain of organic foods. To ensure the success of the hub, we are asked to help build a unique Organic Foods Indonesia's brand positioning following years of tremendeous collaboration of its parents company. A robust business model is one of the vital strength to make the brand sustains in the ever-challenging organic food industry. Armored by the notable story, experience and reputation of its parent company, we support Organic Foods Indonesia to define its positioning in the industry as an official distributor brand of Indonesian organic foods in Germany and throughout Europe.

challenge
EMERGING A GOAL TO BE THE KEY SUPPLIER FOR B2B BUSINESSES

From the beginning, Organic Foods Indonesia is aimed to be the central supplier for the business-to-business companies. We start by conducting observation and analysis to understand key message factors for organic food industry and ecosystems; touring Organic Foods Indonesia lands and community; and interviewing key personas. We also conduct observation on the competitive landscape, aiming to understand the industry outlooks, current unmet needs in the market and opportunities for differentiation. We help Organic Foods Indonesia develop a strategy that portrays the brand's uniqueness while interpreting the essence as an extention company. Bring out the most potentials of the company in representing the life by its product; we embody the assets through brand narrative and key offerings that will interpret as the service.

insight
ENABLING THE BRAND BY ENLIVING PERFORMANCE THROUGH SENSE OF IDENTITY

The articulated brand narrative and key messages allow Organic Foods Indonesia to take further shape and develop a sense of identity. The creation of brand identity and visual system is also a vital aspect in Organic Foods Indonesia process to interpret its potentials. The brand identity has to reflect Organic Foods Indonesia's brand essence and vision. Using BASIC|LUDO's rigorous creative and strategic process, we explore and interpret visual attributes for Organic Foods Indonesia that represents its genuine story of farmland and people. The process consists of multiple rounds as it perfectly represents Organic Foods Indonesia's objectives: to be an official distributor brand of Indonesian organic foods. The end result is a complete set of brand guidelines for the visual identity system, ensuring consistent execution of the brand across all touch points.

"A ROBUST BUSINESS MODEL IS ONE OF VITAL STRENGTH TO MAKE THE BRAND SUSTAINS IN THE EVER-CHALLENGING ORGANIC FOODS INDUSTRY"