BRAND REJUVENATING: RESURRECTING THE CHAMPION

Client: Kalyanamitra Year: 2017

REVAMPING THE ORGANIZATION PROWESS BY INVOLVING THE DIGITAL TOUCH

Kalyanamitra is the leading non-govermental organization to handle women's issues. Firmly standing in the position to document the violence against women, to archieve the efforts in overcoming the problems, and to encourage gender equality in the society as wide range as possible. Facing the rapid changing of digital era, Kalyanamitra is aware to set itself updated and fresh yet idealistic.

case
BRINGING UPON KALYANAMITRA'S POSITION TO BE THE BEST NGO AS INTELLECTUAL REFFERENCE FOR WOMEN'S ISSUES

Our encounter with Kalyanamitra as an NGO documenting women's issues in Indonesia is astonishing. The organization is used to be the main source of information for women advocation. Kalyanamitra struggles to keep being champion, the first-referred NGO to enforce gender equality. During the past few years, many NGO struggling for women's issues developed everywhere in Indonesia. The needs to standout for Kalyanamitra is urgent. Not only because the organization is competing with those NGOs to attract funding agencies. Regarding its huge impact to society, we gather to evaluate what is ineffective. All goodness in the organization has to be presented in today's manner of communication. Together, we conceive a digital communication strategy. Helping Kalyanamitra present themselves digitally, as the main source of refference on its pure movement.

challenge
REPOSITIONING KALYANAMITRA BY BRINGING UPON TO THE SURFACE ITS STRONGEST ROLE FOR SOCIETY

This is our tradition to overcome a case based on an analysis. We came across a need to build a bridge between the richness of source it has and the role that society can benefit from. It is the audience perspective that needs to be refreshed the most. Defining what meets the power it has and what the audience wants. We revamp the visual elements and behavior system of Kalyanamitra to accentuate its contribution to society as a trustworthy intellectual reference for women's issues. The professionality and idealism are to appear with fresh and updated style of the visuals to adjust with audience preference today.

insight
HOLDING THE VALUES WHILE TRANSFORMING THE MESSAGE DELIVERY TO APPEAR MORE DIGITAL-FRIENDLY

Reaffirming the idealistic values to provide rich and reliable sources for women and gender equality. A renewal of Kalyanamitra strategic positioning with more efficient and fresh look of the digital platforms. Breaking down into its brand guideline and implementation plan. We rejuvenate Kalyanamitra brand as a credible intellectual reference for people seeking for reliable women advocation materials. The retouching on the visual in digital platform and branding strategy we build enables Kalyanamitra to disclose the identity as the leading NGO for raising gender equality awareness in society.

"ALL GOODNESS THAT NGO KALYANAMITRA IS ALREADY INCORPORATED HAS TO BE PRESENTED IN TODAY'S MANNER OF COMMUNICATION: GOING DIGITAL.