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In 2013, when the first time we founded BASIC|LUDO as a strategic brand consulting firm, the surge o...

“Your most unhappy customers are your greatest source of learning.”Bill GatesAround the world, coffe...

Coffee shops are getting far and wide. More young people are responding it well by converting into b...

On article Part 1, we have discussed how momentum is always found in the business calendar and that...

We can always find various annual momentum on our business calendar. The momentum is described as th...

Designing a brand is like building a house. You start by constructing the foundation, then followed...