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“Are you impressed with the way how the ad is written? Willing to write something commercial?”Our bu...

In 2013, when the first time we founded BASIC|LUDO as a strategic brand consulting firm, the surge o...

“Your most unhappy customers are your greatest source of learning.”Bill GatesAround the world, coffe...

Coffee shops are getting far and wide. More young people are responding it well by converting into b...

On article Part 1, we have discussed how momentum is always found in the business calendar and that...

We can always find various annual momentum on our business calendar. The momentum is described as th...

Designing a brand is like building a house. You start by constructing the foundation, then followed...

After a happy new year whoop slipped by, now you’re set to execute your business resolutions. What a...

It’s been eighteen years after the world screamed out a new millenium! During that period of time, m...