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MYTHS AND FACTS: USING SOCIAL MEDIA FOR BUSINESS

Social media is supposedly the most promising media utilized by various brand owners from varying scales, shapes, products and services all thanks to the massive use of social media which amassed millions of Indonesian users. Likewise, social media and online networking development significantly affect market behavior namely in making buying decision. Compared to the printed and broadcast media which only deliver one-way information, netizens are able to obtain and spread information high and lo

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