Most articles related to guide to entrepreneurship start with the one thing your to-be investor is also concerned about: yes it’s “How to Plan Your Business Effectively”. Business Plan is all about 3W+H (what, when, who and how) of your business promotion or branding process, which may play a puzzlement for those who are about to commence their own business.


Professionally, strategic planning in business can be dealt with the aid of a Strategic Planner, also known as Brand Strategist. A Strategic Planner will help Brand Owners forming an ideal marketing strategy akin to your goal. A Strategic Planner designs strategic business plans and branding strategies likewise.


1. Starts with research

A brand owner is likely to come up with some assessment from casual field observation. Surely, we are already aware of market behavior, the bearings of our targeted area, and our competitors to an extent. The more data that you have, the better the outlining will be.

You can utilize to achieve your research as the basic to planning your business through observations or sampling research.


“Who will be your target market” is the ticket to set your research in motion. Sort your target market by ages, sexes, educational/occupational background, economic states and the likes. Thus, we will be able to identify apt marketing strategy applied in delineating your ads, both visually and verbally.

When you’re good to go with your target market, the next assignment will be exploring your marketing area where you will be marketing your products and services. Micro area for smaller marketing area and macro area for wider target. Marketing area research is intended to provide you with a target market mapping necessary for determining the promoting medias for your products and services, and

Third, identify your competitor. Start your research concerning your competitor by gathering information about your competitor such as the founding year, the target market situation, its preeminence and shortcomings. Keep in mind that your competitor is not your enemy, thus your research is in no way a means to tackle them, but to determine your positioning and market share within your targeted market area instead.


2. Brand Analysis

Use your research to perform business and brand analysis. Initiate with T.O.W.S (threats, opportunities, weaknesses, strengths) analysis. Map the challenges and opportunities present at the targeted market area for external analysis. Codify your own potentials and drawbacks to define an internal analysis. These are the factors to consider in brand differentiation process which actuates your unique selling points and call the shots on anticipating challenges and your flaws.

Proceed with S.T.P (segmentation, targeting and positioning) analysis in which you formulate your positioning or the approach to establish your segmentations and target market.

These analysis cater brand owners with detailed description regarding their companies/brands which in turn will give you brief information regarding actions to boost your marketing and sales.


3. Fashion a S.M.A.R.T plan

Research and analysis outputs are valuable capital in originating your planning. There is no absolute standard in business planning since each and every planning is designed to meet your individual requirements, yet be sure to lay out your planning S.M.A.R.T:

a. Strategic

Strategic planning in general aspires framing an efficient plan with a solid base composed from the balance of efforts, capital and resources.


b. Measurable

Shaping a measurable plan requires indicators as the core to scaling your achievements.


c. Achievable

Data of multiple aspects such as economy, geography, to the demographic of resources is paramount to the application of your planning. Assure an achievable planning based on these data.


d. Realistic

A realistic planning goes in line with your current business condition. Delve into your resources, needs, long-term conditions and other internal aspects before composing your planning.


e. Time-Bound

It is quintessential to frame a time-bound business plan. A timetable helps measuring your success and your ROI (return of investment) in initiating a business and brand naming.


4. Monitor and evaluate

Last but not least, monitor and evaluate. This stage insures your business plan establishment and achievements in comply with the pre-arranged indicators. It is worth noting that to evaluate is not always about correcting mistakes, but also about appreciating your fulfillments and overcoming your shortcomings for better achievements.