Designing a brand is like building a house. You start by constructing the foundation, then followed by constructing the walls, and finally setting the doors and windows up, and putting the roof on. Working in designing a business brand passes through comparable process.
Say, you are running a new, prospective business. You've got label for your products or services. Your operation management has already satisfactory. You are accurately aiming the target with prolific demands. Then what's next? Planning to turn your business into a brand then is a good sign that you’re inspired. Before you’re ready to act, you ought to master several indispensable base of how a brand is formulated.
These four indispensable actions are helping you to build a brand for your business:
1. Brand Blueprint
Before cutting the cloth and sew it, a tailor is more likely will draw a dress pattern first. The drawing plays its role as a guide of the dress gets its shape. As a business doer, you need the pattern for your business brand, which is called as a blueprint. Your blueprint is your most crucial element to guide you define the identity of your products or services, to ensure your target customers, and to build your engagement system.
Having a good business with a good brand requires a devoted determination to set a S.M.A.R.T. goal setting.
Be Specific! Pursuing your ambition to reach high without owning a strong, obvious identity just wrecking your business. Instead, focus on one personification of your business products or services to add your advantage.
Be Measurable! It means breaking your goal down into measurable achievements. You'll need concrete evidence. Getting more customer awareness is not a measurable goal, I’ll reach doubled instagram visit within three months, is.
Be Attainable! Make sure you have counted all the cost needed to make your goals actionable. You won’t get frustrated since you’ve predicted the situation along with your strengths and weaknesses.
Be Relevant! Walking on the track is another way to say being relevant. All steps that you make have to adjust with the current trend of customers preference.
Be Timely bound! Closely related to measurable, a timely-bound goal is a dream with deadline. Within a period of time, you can monitor each step of the completion.
2. Brand Architecture
After setting up a viable brand blueprint, now you come to the next process of forging a whole brand, brand architecture. Just like an architect who breathe a soul into a building masterplan by making a cardboard model, in this action, you make more detailed and complete strategies of how a brand is going to be put into reality.
A brand is an intangible asset. The output of crafting ideas of a brand is impression occupying the minds of your customer target. It means that distinction matters. To design and construct a distinct, lively brand is by meticulously predicting customer preference, considering the competitive advantages among the sea of sameness, and maintaining all the brand structures. This is really a process of reviving the DNA of your brand.
3. Brand Embodiment
The following base of building a brand is the action of crafting a holistic brand identity. This is the process which supports the mindset cultivation for the customers. The action is called brand embodiment. The process is by putting the attribute of your brand. So, you start dealing with the behavior system which embodies your brand, making your brand touching your senses.
Two important elements which incorporate the behavior system of your brand is verbals and visuals. You need to look up on your brand structures you have set in brand architecture to operate your verbal and visual elements. Through these elements you are guided to present your brand identity that wraps up your products or services.
4. Brand Performance
Your work is getting the ultimate outlook in this action. To perform your brand means to intensively incubating your brand to your customer target, raising brand awareness. This is as essential as the previous actions you have crafted aptly.
Becoming truly a part of your customer experience is everything. Novelty and renewal of your brand will certainly boost up your brand on top. So, beside being intensively making your potential customers rub off your products or services, it’s a very good alternative to back-up your brand incubating scenario with various astonishing moves. You are not only engaging your customers, often your competitors learn your strategies flourishingly and precede your next strikes.
You don’t have to feel edgy for your business sustainability when you are working in building your brand. The four bases as powerful weapon to turn your business into a brand. These practicable strategies have to go hand in hand to result in effective brand equity. Each of them is not merely a chronological stages of forging a brand, but rather a holistic and integrated process that always require evaluations.