During the second half month of June 2018, we conducted an online survey to figure out how business doers perceived and preferred social media content on business and brand. All topics discussed on the survey referred to their experiences and habit of nurturing their habit on learning business to support their business growth.

"The new business doers aren’t only those who study business in their college, but those with any background who are into business."

One of important aspects of business management is sustainable learning in running and expanding the business. In this super fast-growing world, not to mention the business world, technology advancement creates new needs along with new opportunities. For Indonesian context, the demographic bonus of productive-age people contributes on the development. The new business doers aren’t only those who study business in their college, but those with any background whose passion is on business. Nowadays, there are plenty of businesspeople who are conscious to initiate and nurture the sustainable learning to improve their business. Yet, what they mostly focus is still on business operation. We hold an assumption that they leveraged the business by paying much attention on practical approach; that was transaction profit on a daily basis.

 

The survey result showed business doers were optimistic for all topics of business and brand. The optimism and enthusiasm influenced them on how they run their business; drove them in business forecasting and comprehensive-sustainable business learning.

 

Our survey analysis resulted in four findings on the behavior of young Indonesian business doers; that was in nurturing their understanding and preferring business and brand content. The survey result showed business doers were optimistic for all topics of business and brand. The optimism and enthusiasm influenced them on how they run their business; drove them in business forecasting and comprehensive-sustainable business learning.

 

A New Wave of Business Doers

 

"...4 out of 10 Indonesian youths have owned and run their own business."

From the analysis result, it was inferred that Indonesian youths were having high interest on running a business. It was proven by the data that 4 out of 10 youths have owned and run their own business. This is a sensible and promising finding, assisted by the fact that Indonesia is getting demographic bonus within these following years. This means that the number of people with productive age is 2/3 of the total population. In other words, running a business became a new wave for the youths.

 

They involved in various business sectors. However, service businesses were more likely to be their choice. Lifestyle sector got its most fans, especially business in food and beverages area; followed by fashion, tour and travel, photography and videography, e-commerce, make-up artist service, and digital start-up. The chosen service business could not be separated from a collaborative trend between digital age and lifestyle. We assumed that the accessibility and advancement of technology today drove the preferred business sectors.

 

Business and The Need for Information

 

"An essential part of sustainable learning was a holistic and comprehensive process; hence, the sources of knowledge must be rich and diverse."

From the survey findings, we knew that business doers comprehended on how they searched information about business and brand; they knew that the source was everywhere. An essential part of sustainable learning was a holistic and comprehensive process; hence, the sources of knowledge must be rich and diverse.  In a current context of learning and source of learning, we agree that all online sources are considerable to supplement the conventional ones. Business doers indeed possessed high accessibility for the diverse online sources. They did not treat the online sources as the main source, though. The basic understanding on the diverse of knowledge source was necessary since it affected how business doers run their businesses. This also influenced how they analyzed potencies, opportunities, and business transformation.

 

Experience-Based Understanding for Business Growth

 

"The well-grown and sustainable business must be initiated from a mature business owner."

The well-grown and sustainable business must be initiated from a mature business owner. We comply that appropriate understanding is the main part of sustainable learning. From junior business doers whose businesses were still in early stages, we found out various paradigms on how to build a business. Based on their genuine experiences, there were at least two major business building models. However, many of them were still mostly driven by market trend as a foundation to start running a business.

The two models answered the need of responding to opportunities and trends in industry that the business doers belonged to; nonetheless, they had not met yet what market needed the most. A tendency to base a business upon trends impacted to non-settled business core, since the nature of trends were constantly changing. When it became the spirit of running errand as business doers, planning business to sustain might be a very tough task. A sustainable business could always seize the opportunities with its distinctive actions; to create genuine customer experiences.

 

Knowledge on Brand

 

"Business establishment and brand building are holistic-interrelated process. Business transformation to be a brand is the key of business success."

Comprehensive mastery on business elements is always interrelated with brand mastery. Brand gives strong product/service identity offered by the business; brand shows the business image; and brand provides a name to call the product/service. Most of business doers had immersed in these comprehensions of brand. In other word, they had been aware that business establishment and brand building were holistic-interrelated process. The conclusion told us that business transformation to be a brand was the key of business success. Brand enlivens business; and it does back up the business sustainability.


We present full reading of our survey result in a “Brand Intensive Series” bulletin. You can get it in this link. We do hope that this reading benefits for you and your business.