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THINKING BUSINESS RESOLUTION, THINKING BRAND

After a happy new year whoop slipped by, now you’re set to execute your business resolutions. What are on your lists? A plan on brand has crossed your mind? A brand delivers your business voice. Built upon facts, feelings, and perceptions, a brand as your nest egg promotes a long run emotional bond with your customers.   During these past few years you run your business, you may evaluate: “I make a superb product. I manage a good system. I work with a great team. Why isn&r

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