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HOW BRAND RESPOND TO BUSINESS MOMENTUM (PART 2)

On article Part 1, we have discussed how momentum is always found in the business calendar and that business owner cleverly escalate their businesses during the momentum. Ramadan and Eid Al-Fitr which just went by are the momentum when business and brand can express the responses to get highest achievement. The first response is brand awareness to improve competitiveness. The following responses are elaborated here. Some other responses brand can widen its potential benefits:   &n

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